Interview Excellence: 8 Techniques to Land and Host Amazing Podcast Guests
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Whether you’re recording a Zoom call across different continents or chatting in-person at a Melbourne coworking space, podcasting is a powerful medium for sharing stories, knowledge, and insights. However, a great podcast often hinges on the quality of its guests. Finding and hosting compelling guests can elevate your show, providing fresh perspectives and expanding your audience.
Here are eight techniques to help you attract amazing guests and host them like a pro.
1. Research and target the right people
The first step to landing great guests is to know exactly who would be a good fit for your show. Research people whose expertise, experiences, or viewpoints align with your podcast’s theme and audience interests. Make a list of people you admire, those with whom you hold opposing views, or those who bring unique insights that could benefit your listeners.
For example, if your podcast covers digital marketing, invite industry experts, up-and-coming voices, or authors of recent books in the field.
2. Craft a personalized outreach message
To increase your chances of landing a guest, avoid generic pitches. Instead, mention specific reasons why you think they would be a great fit, referring to recent work they’ve done or insights they’ve shared. Explain why you believe your audience would value their perspective, and include a brief but compelling overview of your podcast’s mission and style.
A well-researched, customized invitation signals respect and is far more likely to capture a guest’s interest.
3. Tap into your network
Networking is a powerful way to find and connect with potential guests. Reach out to your professional contacts, attend industry events, and engage with your audience on social media to find mutual connections. If someone in your network has a relationship with your desired guest, ask for an introduction.
Referrals and recommendations often make it easier to establish trust, increasing your chances of securing high-quality guests who might otherwise be difficult to reach.
4. Offer clear value for the guest
When inviting guests, communicate the value of appearing on your show. Make sure to detail your podcast’s reach, describe your audience demographics, and name-drop any notable past guests. In addition, highlight how your podcast can benefit their brand, promote their work, or connect them with a new audience.
By showing how a guest will gain exposure, share their message, or expand their influence, you make it an attractive opportunity for them to join your podcast.
5. Prepare thoughtful, unique questions
Hosting amazing guests doesn’t stop at landing the interview—thoughtful preparation is crucial. Create questions that dig deeper than their usual talking points to avoid generic responses. Listen to other interviews they’ve done and identify topics they haven’t discussed in detail.
Your aim is to give them a chance to share fresh insights that your listeners haven’t heard before. When guests feel you’ve put effort into crafting a unique conversation, they’re more likely to be engaged, making for a memorable interview.
6. Make the guest comfortable before recording
First impressions matter, so take time to build rapport with your guest before recording begins. Have a pre-interview chat to go over the format, answer any questions, and get them comfortable. This pre-interview time can help settle nerves, create a friendly vibe, and establish trust.
When guests feel at ease, they’re more likely to open up, providing authentic, engaging content for your show.
7. Respect their time and keep the interview flowing
Be mindful of the guest’s time by keeping the interview organized and to the point. Confirm the length of the interview beforehand, and make sure the questions flow smoothly. If they stray off-topic, gently guide them back without interrupting their train of thought.
Being respectful of their time and energy not only makes for a professional experience but also increases the likelihood that they’ll recommend you to others or even return for future episodes.
8. Show appreciation and follow up
After the interview, show gratitude by sending a personalized thank-you message, either by email or on social media. Share when the episode will be live, and ask if they would like to promote it with their audience.
A well-maintained follow-up helps foster a lasting relationship and can encourage future collaboration. Additionally, tagging them in promotional posts increases exposure for the episode and shows you value their contribution, which can lead to a more successful episode overall.
Attracting and hosting incredible podcast guests requires a mix of research, personalized outreach, and careful preparation. By targeting the right guests, preparing thoughtful questions, and creating a seamless experience, you can build a podcast that stands out and resonates with listeners. With these eight techniques, you’ll be well on your way to landing and hosting guests who bring real value to your show.
